Showing posts with label Humber PR. Show all posts
Showing posts with label Humber PR. Show all posts

Wednesday, November 11, 2009

Crimes of fashion, literally


Today, it is somewhat uplifting to see Pakistan in the news for reasons unassociated with violence. Nov. 4, 2009 marked the beginning of Pakistan’s first ever fashion week in Karachi. Brave models strutted their stuff down runways displaying the creations of 32 Pakistani designers.

In a conservative Islamic country with a growing number of extremists, it is almost outrageous to see models bearing so much skin. The couture fashions included vibrant flowing Islamic robes, shorts, funky bracelets, spiked necklaces and sequins. Bare shoulders, legs, backs and even tattoos were on display for a full crowd of willing spectators.

Strangely, Kirachi fashion week was a way for designers and fashionistas to send a message to the world. “Pakistan has a different side to it. It’s not just about bombs and Taliban. It’s also about beautiful clothes, beautiful people, and it’s about promoting our country and our culture to the most glamorous profession, which is fashion,” said Rizwan Beyg, Designer.

Madrassas have been popping up all across Pakistan’s countryside for the past two decades. It should not have come as a surprise to anyone when the presence of the Taliban insurgence blew-up in Pakistan this year. Against a backdrop of terrorism and violence, pulling off Karachi fashion week was a huge feat. Fashion week was originally scheduled for October, but was put on hold after a series of deadly militant attacks. When the event finally commenced, beefed-up security was definitely present.



As expected, backlash against Pakistan’s fashion week ensued. Most women in the country sport hijabs or full-blown burqas, so the couture pieces are clearly not accessible to everyday women. Men do not want their wives, daughters and sisters walking around the markets, looking like they just stepped off the catwalk. Admittedly however, a large part of the response on Facebook and Twitter has been rather positive. Urban women in the country are embracing an attitudinal shift towards a more liberal independent Pakistani woman. The success of Pakistan’s first fashion week gives supporters a sense of national pride and a glimpse at a brighter, more fashionable future.

Thursday, November 5, 2009

Go green with your hair, just not the colour


I grew my hair out for over a year. In an attempt to bring it back to life (figure of speech, as hair is dead), I decided it needed a serious trim. Without a regular salon in Toronto, I visited my old friend Laura who is a Sr. stylist at LOKI in Yorkville.

While waiting for my appointment to begin, the receptionist pleasantly informed me that LOKI supports a “green pathway for change.”

Thanks to an organization called Green Circle Salons, hair salons in Toronto and around the world are going green. Guess what they are recycling? It’s hair of course!

Who knew that human hair makes the filter screens to clean oil spills. Someone in England even made a chair out of human hair resin. I know, legitimately creepy, but intriguing.

Hair is a sustainable resource. Some hope that in the future it will replace fiberglass and other materials to make things such as mascara, boat parts, shoes, clothing and structural beams. Shockingly, hair chair designer Ronald Thompson estimates that “a strand of hair can support 8,750 times its own weight, and that a head of hair can support 13 tons and that hair can double its own length before breaking.”

Keeping hair and colour tubes out of landfills supports Green Circle Salons’ bottom line of maintaining environmental integrity in salons. A directory found on their website lists the salons in the Greater Toronto Area participating in the green pathway initiatives.

So if environmental sustainability is on your mind, along with a hurting head of hair, make sure you choose a salon that is aligned with Green Circle Salons, or go see Laura at LOKI.

By Emily

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